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Enrico Maltoni / Giuseppe Fabris
ESPRESSO MADE IN ITALY
1901-1962
A 60-year history of espresso coffee machines, third edition, 2008
Sprachen: italienisch /
englisch
Format: 21 x 28 cm
160 Seiten
200 Fotos
ISBN: 889006521-4
Preis: EUR 49,90 (inkl.
MwSt. und Versandkosten)
...
zur Online-Bestellung
Beschreibung:
"Espresso Made in Italy" is now
back to bookshops in a new enriched edition. The book is the first and
only publication – edited by Enrico Maltoni – describing the evolution
of espresso coffee machines in Italy since the early 20th century up
to present days. Over 200 images, technical material and new pages,
including the first advertisement from Gaggia trademark.
After the success of the first
edition, distributed in thousands of copies all over the world, the
book edited by Italian collector Enrico Maltoni (in collaboration with
architect-designer, Giuseppe Fabris) is now available in an enriched
and more detailed version (16 new pages).
The text is the only publication
in the world describing the most important sixty years of espresso
coffee, through the analysis of the technical and even the stylistic
development of coffee bar machines.
Enrico Maltoni’s book goes back
in time to the historical date of November 1901, which marks the birth
of the first patented "Bezzera" model in Milan, the first Italian
espresso machine.
From this fundamental moment
onwards, going through the pages of "Espresso made in Italy
1901-1962", the reader can follow the development of coffee bar
machines, step by step, from the early examples – true brass and
copper sculptures enriched with Art Nouveau and Art Decò fashion
decorations – to the coffee machines which have marked the "union"
between design and industrial production in the Fifties.
These high-value pieces of art
are all marked by the big names of Italian design: Giò Ponti, Bruno
Munari, Enzo Mari, Achille e Piergiacomo Castiglioni and Marco Zanuso.
Even if you don’t particularly like coffee and its fascinating
industry, you can’t resist the charm of the coffee machines depicted:
From the Art Nouveau "Victoria
Arduino" model of 1910 to the classic-style "Gaggia" of 1948 (the
first lever machine), including the coffee machine produced by "La
Pavoni" trademark and designed by Gio Ponti (one of the first
horizontally-positioned boiler espresso machines, of which a few
examples still remain in the world), the Cimbali "Gran Luce" model of
1958 (inspired by American juke-box design), and, finally, the Faema "Marte"
model of 1952, which draws inspiration from the American Cadillac and
Buick cars of those years.
In addition to the marvellous
images and photos of different coffee machines (the new edition
includes more than 200 photos), mostly property of Mr. Maltoni’s
long-established private collection (which can be fully explored by
visiting the Coffee Machines Museum in Bertinoro, Northern Italy), the
reader can appreciate vintage patents and wonderful coffee ads from
the old days.
In this second edition, you will
find unique material, never published before – such as the first
Gaggia advertisement on how to prepare coffee cream, dating back to
the Forties, and a curious page from "La Domenica del Corriere", the
Italian newspaper of the Fifties, where the explosion of a coffee
machine in a bar is reported together with the customers’ shock.
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